Cookies

All large websites use cookies. Their purpose is to provide you with the best possible user experience. Learn how cookies are used on Powerlogy – powerlogy.com and dusanplichta.com.

What is a “cookie”

The simplified definition of a cookie is: a small amount of data that is sent as a file to your computer (tablet, smartphone) from the website you have just visited. The data file is saved on your computer, and every time you visit the same website, your computer sends information to our server.

This will allow the cookie to identify the website if you have visited it in the past and which products you have been interested in. At the same time, these are just cookies, thanks to which you can save your user settings, for example: remembering your login name is the result of the work of cookies.

Why we use cookies

Most websites, including our company’s website, use so-called cookies. The purpose of cookies is to make the use of our website easier and more enjoyable for you.

Processing of cookies

You are free to delete cookies or pre-set your browser to either refuse to accept cookies or to notify you when the server tries to send you a cookie. However, then websites that depend on the support of cookies may not work as you would like, or some parts of the site may not be available to you.

What types of cookies do we use?

We use two types of cookies at www.powerlogy.com and www.dusanplichta.com:

Relational cookies, which are automatically deleted as soon as you leave our site. They help you view the site correctly when you visit it.
Persistent cookies that are stored and may contain an anonymous identifier of your browser.

However, even these cookies do not identify you as an individual, they only identify access to the site and the behavior of users accessing from a particular device (computer, tablet, smartphone). All data is anonymous, and is remotely for the purposes of site usage statistics.

Permanent cookies are mainly used for measurement and advertising.

The tracking cookie is intended to detect repeated visits to our website from the same browser on the same device and to monitor visitors’ activity when browsing the site.

Advertising cookies allow you to display targeted advertising on the Powerlogy website and other websites on the Internet that are involved in this advertising system.

Targeted advertising is displayed based on the behavior of an anonymous user or group of users on the website, thanks to the identification of their browser, as mentioned above. For example, if you searched for great mobile calls on your internet search engine, the next time you visit a webpage with targeted ads, an ad with an offer of that service will pop up.

Any other types of cookies can still be used for the proper functioning of our services (for example, e-shop), special offers, in questionnaire research or to test parts of the website and its functionality. All this helps us to increase the quality of services and the satisfaction of our customers.

The cookies of a Powerlogy customer

If you are a Powerlogy customer and visit our website, we reserve the right to identify you according to the available data, including cookies. Cookies allow us to find out what you were looking for on our website, what product you were interested in and how we can help you. If you have given us permission to send you marketing information via the newsletter, we may send you a product offer or tip to help you resolve what you have been looking for on our site.

In this case, the processing of cookies can also be denied in advance, the cookies deleted or the browser set to notify you before accepting cookies. However, then we will not be able to specifically help you or offer the service you were looking for on the site.

List of used cookies:

Name	Purpose	Details
GemiusDirectEffect	A system for providing advertising and monitoring advertising campaigns.	https://directeffect.gemius.com/en/product/measure/
Gemius Heat Map	A tool that evaluates the movement of visitors around the page into various types of reports in order to improve and simplify the movement of users on the website.	https://heatmap.gemius.com/en/
Gemius Prism	An independent, audited analytics tool that monitors and provides an overview of user interactions with the website.	https://prism.gemius.com/en/features/
Adform (DSP)	Ensures the complete process of the advertising campaign and subsequent retargeting to these users.	https://site.adform.com/products/advertiser-edge/
Adform (DMP)	A system for creating custom user segments from campaign data (without personal data).	https://site.adform.com/products/advertiser-edge/
Adwords	Ensures the complete process of the advertising campaign and subsequent retargeting on these users.	https://policies.google.com/privacy?hl=sk
Facebook	Ensures the complete process of the advertising campaign from the deployment of the campaign and subsequent retargeting on these users.	https://www.facebook.com/privacy/explanation
Etarget	Ensures the complete course of the advertising campaign and subsequent retargeting to these users.	https://www.etarget.cz/cookies.php
RTB House	Provides a complete process of the advertising campaign and subsequent retargeting on these users.	https://www.rtbhouse.com/privacy/
Google Analytics	Collects data on user behavior on the web to improve and improve the usability of the website. Cookies are used to identify a given user by means of a random string of numbers, which is created for the given user on the first visit.	https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage
Google Tag Manager	The tool serves as an aggregator of scripts and commands that it runs according to set rules. Google Tag Manager itself uses the so-called cookies only to identify the website in which it was inserted.	https://developers.google.com/tag-manager/devguide
Google Optimize	A tool for testing different variations of page content to improve the customer experience.	https://support.google.com/optimize/answer/6292487?hl=en
Adalytics (Exponea)	A tool for displaying personalized advertising and analyzing user behavior on the web
Live Agent	Online chat system	https://www.ladesk.com/security-privacy-policy/

These cookies are used on the domains powerlogy.com and dusanplichta.com.

Each user of the powerlogy.com and dusanplichta.com websites has the opportunity to revoke this consent at any time and request the deletion of cookies with immediate effect without giving a reason by contacting us by e-mail at [email protected].